Jaime Hayon of Hayon Studio has designed the VIP Jasmin Black Lounge for Hyundai in Seoul, South Korea.

The Jasmine Black Lounge in the Hyundai Daegu is the newest appearance of the Jasmine Club.

This project was designed by Jaime Hayon, who was selected as the most creative icon in Times magazine.

"Black Jasmine refers to top-ranking VIP customers of the Hyundai Department Store, where one of the benefits for VIP customers is a private lounge with the best service in the store," said Hyundai Department Store.

Although it completely breaks away from the image of the Black Jasmine Lounge – which was adhered to in the Hyundai Department Store – it has created the existing private and elegant with sensuous and creative forms and colours.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2023.

Studio: Jaime Hayon / Hayon Studio
Project: Jasmin Black Lounge for VIP
Credits:  Hyundai Department Store