F.O.G. Architecture has created the new Super Seed concept store in Hangzhou, China.

F.O.G. Architecture added over a hundred moving display boxes to skincare brand Super Seed's latest retail store in Hangzhou.

The 168 kinetic semitransparent acrylic boxes in the main product display area help create a variety of different display combinations, while also encouraging more interactions between the visitors and the products.

It challenges the divorce between fixtures and furnishings in traditional spaces by softening the borderlines between itself and the walls, floor, ceiling and lighting.

This novel installation redefines the formal expression of the functionality of shelves, producing a unique spatial experience.

This project has been longlisted in the retail interior (large) category of Dezeen Awards 2023.

Studio: F.O.G. Architecture
Project: Super Seed Concept Store