JA Projects has created the Fashioning Masculinities: The Art of Menswear exhibition in London, United Kingdom.

Fashioning Masculinities: The Art of Menswear is an immersive, engaging and richly sensory landmark exhibition at the V&A Museum that takes visitors on a journey from historical to contemporary, exploring gender, identity and adornment.

The spatial design took the visitors on a sensory journey from the ancient past to the present day, marrying spectacle with social commentary and materials with context.

"Our exhibition design challenged norms, invited new audiences, and asked crucial questions around gender and identity... questions bound up in the fabric and history of menswear," said JA Projects.

This project has been shortlisted in the exhibition design (interior) category of Dezeen Awards 2023.

Studio: JA Projects
Project: Fashioning Masculinities: The Art of Menswear
Credits: Studio Hugo Blanzat and Studio ZNA