RoAndCo has redesigned the brand identity of the fashion designer and brand Busayo.
Busayo is a Nigerian-American fashion designer whose namesake brand creates artisanal luxury clothing that invites global fashion seekers to experience the beauty of Nigerian design.
"While Busayo creates stunning handcrafted pieces, the brand identity didn't match the beauty of the actual garments, the luxury price point, or Busayo herself," said RoAndCo.
As a result, there was a need for cohesion with the brand elements to better connect to the ethos and heritage story.
RoAndCo collaborated with Busayo to elevate her brand and incorporate intricate cultural storytelling into each aspect of the identity and web design.
This project has been longlisted in the graphic design category of Dezeen Awards 2024.
