Mooradian Studio has developed the Natalino Mortimer Street interiors in London, United Kingdom.

Mooradian Studio designed the flagship for the menswear brand Natalino on Mortimer Street, Fitzrovia.

The project utilised sprayed recycled newspaper on the walls and ceilings, with clothes displayed on twisted aluminium railings.

The challenge of the display was to allow for a large collection of varied items to be displayed while making the rails light and beautiful – not simply functional – but also recyclable and reusable.

"The project is a material experiment in sustainable retail design," said Mooradian Studio.

This project has been longlisted in the retail interior (small) category of Dezeen Awards 2024.

Studio: Mooradian Studio
Project: Natalino Mortimer Street