Blond has designed Nere Luggage, a new luggage line for Nere.

Nere, an Australian household name known for being the destination store for bags, approached Blond to design a new PP luggage line.

The brief was to design a family of suitcases made from injection-moulded PP plastic.

This provided an opportunity to explore high-fidelity surface detailing and textures, helping to differentiate from the more common vacuum-formed luggage shells.

Blond harnessed the capabilities of the advanced polypropylene injection moulding manufacturing process to not only increase structural integrity and reduce weight but also maximise brand exposure through a sweeping texture that frames the strategically placed Nere logos.

This project has been longlisted in the product design (consumer design and wearables) category of Dezeen Awards 2024.

Studio: Blond
Project: Nere Luggage
Credits: Nere Travel