X+O has designed the interiors of the Nudie Jeans store in Brisbane, Australia.

The brief for the 33-square-metre store was to retain and repurpose, increase storage capacity, and integrate circular design solutions.

Integrating circular design solutions via a custom-made sustainable denim tile finish made from old traded-in Nudie Jeans and construction waste, which has been applied to the denim bar and wall fixtures.

Sustainability is at the core of the brand and to reflect this, repurposed elements, sustainable finishes and a sewing machine are built into the shopfront, offering customers forever repairs.

As a result, the shopfront is designed as a physical manifestation of the brand.

This project has been longlisted in the sustainable interior category of Dezeen Awards 2024.

Studio: X+O
Project: Nudie Jeans Brisbane
Credits: Nudie Jeans ANZ, Hallmarc National Projects and Andrew Porfyri