Peace Industry has designed Softblock, a bespoke felt rug.

Peace Industry's Softblock embodies the brand's commitment to preserving traditional Iranian felt-making techniques while introducing new methods combined with fresh artistic collaborations.

Handmade from 100% wool sourced from free-range sheep and dyed with natural vegetable dyes, this rug is a testament to sustainable luxury and timeless craftsmanship.

Peace Industry innovates by reviving the endangered craft of Namad felt rug-making and introducing contemporary design collaborations.

By using 100% natural, locally-sourced materials and chemical-free dyes, the brand addresses sustainability challenges in the textile industry.

This project has been shortlisted in the textile design category of Dezeen Awards 2024.

Studio: Peace Industry
Project: Softblock Felt Rug by Peace Industry