Winner: Product design (consumer design and wearables) of the year 2024. Pentagram has designed the Ambessa Play DIY Flashlight.

Ambessa Play is a social enterprise that builds educational STEM kits to spark creativity and imagination for children everywhere.

Ambessa Play has a one-to-one business model, where for every kit purchased, a refugee child out of school receives one for free.

With 10 separate components and 16 build steps, the DIY flashlight kit turns learning about kinetic energy and electronic components into a hands-on adventure.

"The aim was to create a distinctive, fun and attractive design that would work equally well as a STEM kit and as a usable product," said Pentagram.

Judges comments: “This product is an amazing tool for children. It’s educational, functional, easy to use, repairable, standalone and doesn’t require accessories. There’s a social story too as each purchase also funds the donation of a torch to an underserved community.”

Studio: Pentagram
Project: Ambessa Play DIY Flashlight