The Bachelor of Science in Industrial Design course at Georgia Institute of Technology encourages students to apply user-oriented principles to their design projects.

School: Georgia Institute of Technology School of Industrial Design
Course: Bachelor of Science in Industrial Design (Product Development & Innovation Studio)
Location: Atlanta, USA
Course dates: August 2024 to April 2025
Application deadline: 2 January 2025

Georgia Tech's School of Industrial Design distinguishes itself through its commitment to the human condition and its multidisciplinary approach to problem solving.

Our undergraduate program offers a well-rounded and advanced course of study with a focus on human-centred design, critical thinking, design innovation and entrepreneurship.

As one of the largest ID programs in the US, we offer four studio themes specializing in product development and innovation, health and well-being, interactive product design and the emerging user experience and UI.

Students in the Product Development and Innovation II studio take on the challenge of identifying new markets and applications for bicycles given the boom in electrified drivetrains.

Students apply skills in user research, visual language and branding, advanced materials and process understanding, and trends to address a complex product (in this case, an e-bike).

They work with a combination of analogue and digital tools, prototyping in VR, tangible augmented reality (TAR) and physical media to develop novel and detailed bicycle designs.

The N-Force e-bike shown is designed for campus police officers. Students performed observation and deep-dive sessions with campus officers cataloguing their daily patrol routines, thereby combining the efficiency of a patrol car with the approachability of an officer on a bicycle.

Find out more about the course and apply ›

Top image: N-Force Police E-Bike, by Margaret Lu, Elizaveta Egorova, Akin Tewe and Clarissa Yu, 2022

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