The Strategic Product Innovation specialisation in the Design MA course at Moholy-Nagy University of Art and Design teaches students to design sustainable products that respond to societal needs.

School: Moholy-Nagy University of Art and Design
Course: Design MA
Location: Budapest, Hungary
Course dates: starts September 2023 for a duration of four semesters
Application deadline: 31 May 2023

The Strategic Product Innovation specialisation at Design MA of Moholy-Nagy University of Art and Design Budapest (MOME) focuses on the research and design of human-scale products and related services.

With MOME Budapest’s Design MA, you will learn to become a product designer who is able to interpret the world from a wider perspective, who is socially aware and who has the competencies to develop excellent design concepts.

The Strategic Product Innovation specialisation focuses on human-scale products and related services reflecting cultural and societal needs in a complex way.

You will work on future challenges in various design projects with market partners in small, diverse groups. At the end of your studies, you will become an expert with an expertise-based, experimental, critical and creative attitude.

The first semester will focus on the social aspects of sustainability, the second on strategic thinking and business planning methods, and the third on environmental issues.

Along these concepts, you will master a variety of research methodologies, learn about strategic and business thinking models, and expand your design toolbox in support of environmental sustainability.

Applications to this course have now closed.

Top image: K-series student project by Gellért Ollé.

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