The Design Your Best Life exhibition, which is designed by Pentagram, asks visitors to reflect on the goals in their life, as well as some of the barriers that stand in their way.

Taking place at Mindworks, the world’s first behavioural science discovery centre and working lab, the exhibition lets visitors play out the concepts of behavioural science whilst also collecting data for researchers.

By choosing a colourful shape to answer each question in the exhibit, visitors create a layered data portrait that represents their goal, the perceived barrier and a technique to remove the barrier and reach their goal.

Design Your Best Life takes place until 30 September 2o21 at Mindworks, 224 South Michigan Avenue Chicago, IL 60604, USA.