Formerly known as 100% Design, Design London features a curated selection of leading design brands and emerging talent.

The newly named fair aims to create a platform for visitors to discover new products and meet brands during London Design Festival. Participating brands include Buster + Punch, Fritz Hansen and Artemide.

Along with the tradeshow, Design London also hosts a talks programme, which will be opened by British-Nigerian artist Yinka Ilor.

The event is taking place at Magazine London, a new event space in Greenwich, near London's Docklands.

Dezeen is a media partner for Design London.

Design London takes place at Magazine London, 11 Ordnance Crescent, Greenwich Peninsula, London, England SE10 0JH from 22 to 25 September 2021