Paper firm G. F Smith hosts a talk titled The Future isn't Black and White, exploring the influence colour has on culture, consumer behaviours and identity.

The discussion addresses creativity, mood and quality of life, using research led by the company. The talk is led by global brand director at G . F Smith Ben Watkinson and creative director at Made Thought Matt Delbridge.

G . F Smith Presents The Future isn’t Black and White takes place on 9 October 2023 at The Auditorium, Alvin Johnson / J.M. Kaplan Hall, 66 West 12th Street, New York City, New York 10003, USA.