Norwegian aluminium and energy firm Hydro presents its 100R exhibition at London Design Festival's Material Matters fair, having previously debuted it at this year's Milan design week.

The exhibition showcases the brand's Hydro Circal 100R aluminium alloy, which is the first industrial-scale aluminium product made from 100% post-consumer materials, Hydro claims.

Seven designers have participated in utilising the material to create their own projects: Andreas Engesvik, Inga Sempé, John Tree, Max Lamb, Philippe Malouin, Shane Schneck and Rachel Griffin.

100R by Hydro takes place from 18 to 21 September 2024 at Material Matters, Bargehouse, Oxo Tower Wharf, Barge House Street, London SE1 9PH, UK.