Dutch designer Merel Bekking has presented Dezeen founder Marcus Fairs with a shiny plastic rotating chair after scanning his brain to establish his subconscious style preferences. More
Dutch designer Merel Bekking is working on a design object based on the subconscious preferences of Dezeen founder and editor-in-chief Marcus Fairs, whose brain she scanned last year (+ movie). More
Dezeen and MINI Frontiers: scanning people's brains to learn about their preferences "opens up new possibilities" for designers, according to Merel Bekking, who has designed a range of "perfect" products based on data from MRI scans.
News: Dutch designer Merel Bekking has come up with an experiment to find the "perfect" design by scanning people's brains to determine the aesthetic qualities they best respond to. More