"The future Jaguar is offering feels baffling rather than visionary"
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More
-
Audi ditches four-ring logo for Chinese electric car range
Audi has unveiled the visual identity for its new Chinese EV brand, which sees the carmaker's distinctive four-ringed logo replaced with an all-caps AUDI wordmark. More
-
This week we revealed Jaguar's new brand identity
This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars. More
Jaguar unveils "unique and fearless" rebrand for "complete reset"
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. More
Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. More
Design Week magazine relaunched by team of "raucous cheerleaders for design and designers"
Online design magazine Design Week has relaunched today after closing in January, with an updated visual identity informed by the Bauhaus. More
New York Jets reintroduces jet to team logo in nostalgic rebrand
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. More
Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Lamborghini's first rebrand in 20 years
The latest edition of our weekly Dezeen Agenda newsletter features Italian brand Lamborghini's first rebrand in 20 years. Subscribe to Dezeen Agenda now. More
Lamborghini redesigns bull and shield logo after 20 years
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. More
Lyle's Golden Syrup changes dead lion logo after 150 years
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. More
Five African football logos that "tell a tale of identity"
Afrosport is a new book by Peet Pienaar that explores the visual culture of African sports. Here, the designer selects five football logos from the book and explains their role in celebrating unity and independence. More
Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
Dezeen's top 10 rebrands and logo redesigns of 2023
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
Pentagram creates "inherently eclectic" visual identity for Reddit
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More
Manual creates branding for Eames Institute of Infinite Curiosity with "dynamic configurations"
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred around a shape-shifting, "curious" lowercase "e". More
Playful Jell-O rebrand captures jelly's "jiggly goodness"
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More
Layer rebrands dog supply company using colours visible to canines
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More
Siegel+Gale creates "authentic" branding for US Army
American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. More
Pentagram designs cannabis branding to advocate for "communities deeply harmed by the war on drugs"
Design studio Pentagram has created branding that references the injustice of America's war on drugs for Ben's Best Blnz cannabis company, which was launched by Ben & Jerry's co-founder Ben Cohen. More
Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Pepsi's 125th anniversary rebrand
The latest edition of our weekly Dezeen Agenda newsletter features the unveiling of Pepsi's new logo – its first rebrand in 14 years. Subscribe to Dezeen Agenda now. More