WeTransfer focuses on its two most important letters in stripped-back rebrand
File-sharing site WeTransfer has unveiled its first ever rebrand, which includes a refresh of its logo, identity and website. More
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Kodak rebrands with retro-style logo
Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. More
DesignStudio completes minimal rebrand for Deliveroo
Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). More
Seven of the most effective minimalist rebrands
Brands have been scrapping their previously complicated logos in favour of flat designs. We've rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a "responsive W" (+ slideshow). More
England's Premier League gets a minimal rebrand by DesignStudio
England's primary professional football competition has kicked off its 2016/2017 season with a significantly more minimal lion's head logo. More
Pentagram brings Mastercard into the digital age with pared-back logo redesign
Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company's first branding redesign in 20 years. More
Instagram scraps retro logo for more "modern" design
Mobile photo-sharing app Instagram has ditched its iconic retro camera logo in favour of a simple illustration set against a multicoloured gradient. More
Google rebrands with new sans-serif logo
Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. More
Nendo designs brand identity for skincare based on Chinese medicine
Japanese studio Nendo used grey and white crosses for the packaging of this line of skincare products based on the practices of Chinese medicine. More
Pentagram rebrands MIT Media Lab with grid-generated glyphs
Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre (+ movie). More
Airbnb rebrand by DesignStudio aims for visual consistency
News: London branding agency DesignStudio has created a new identity for home-rental website Airbnb, including a logo "that can be drawn by anyone". More
Google unveils new logo
News: internet giant Google has unveiled a simplified logo that flattens its colours and ditches the drop shadow. More
Microsoft launches new logo
Dezeen Wire: Microsoft launched a new logo yesterday, its first redesign since 1987 - Reuters
Twitter launches new logo
Dezeen Wire: social network Twitter has launched a new logo featuring a simplified version of the bird that's already associated with its identity.
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