"The future Jaguar is offering feels baffling rather than visionary"
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More
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Jaguar unveils "unique and fearless" rebrand for "complete reset"
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. More
Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. More
Design Week magazine relaunched by team of "raucous cheerleaders for design and designers"
Online design magazine Design Week has relaunched today after closing in January, with an updated visual identity informed by the Bauhaus. More
New York Jets reintroduces jet to team logo in nostalgic rebrand
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. More
Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Lamborghini's first rebrand in 20 years
The latest edition of our weekly Dezeen Agenda newsletter features Italian brand Lamborghini's first rebrand in 20 years. Subscribe to Dezeen Agenda now. More
Lamborghini redesigns bull and shield logo after 20 years
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. More
Lyle's Golden Syrup changes dead lion logo after 150 years
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. More
Janni Vepsäläinen aims for Iittala to "remain culturally relevant for another 100 years"
Finnish brand Iittala's reinvention aims to build on its founding identity of "experimental, boundary-pushing" design, says its creative director in this interview with Dezeen. More
Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
Dezeen's top 10 rebrands and logo redesigns of 2023
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
Pentagram creates "inherently eclectic" visual identity for Reddit
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More
Playful Jell-O rebrand captures jelly's "jiggly goodness"
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More
Layer rebrands dog supply company using colours visible to canines
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More
Twitter rebrands as X with "art deco" logo
Twitter's owner, US entrepreneur Elon Musk, has announced that the social media platform has changed its name and logo to X to "embody the imperfections in us all". More
Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Pepsi's 125th anniversary rebrand
The latest edition of our weekly Dezeen Agenda newsletter features the unveiling of Pepsi's new logo – its first rebrand in 14 years. Subscribe to Dezeen Agenda now. More
Pepsi unveils "unapologetic" logo focused on brand's heritage
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. More
Nokia unveils angular logo as part of its first rebrand in 45 years
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More
National Portrait Gallery unveils logo based on 19th-century sketch
Illustrator Peter Horridge has created a logo for the National Portrait Gallery in London based on a sketch by the gallery's first director. More
Dezeen's top 10 rebrands and logo redesigns of 2022
From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. More