Audi rebrands with "significantly more modern" flat logo
German auto manufacturer Audi has unveiled a flat, simplified version of its distinctive four-ringed logo, making it the latest in a line of car brands to simplify their logos. More
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IOC reveals "vibrant" brand identity for the Olympics
The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More
Peter Saville unveils "subtle but necessary" update to Aston Martin logo
British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. More
Rogers Stirk Harbour + Partners rebrands as RSHP following Richard Rogers' death
UK architecture firm Rogers Stirk Harbour + Partners has rebranded as simply RSHP following the death of its founder Richard Rogers late last year. More
Seth Rogen's cannabis brand Houseplant unveils collectable lego-like packaging
Design studios MA-MA and Pràctica have collaborated on the rebranding of Canadian cannabis company Houseplant to create stackable containers that resemble Lego bricks. More
Superunion designs variable font logo for Hermes as part of Evri rebrand
UK delivery company Hermes has been given a new name, Evri, and a multi-font logo with thousands of variations in a sweeping rebrand devised by the creative agency Superunion in collaboration with type foundry Monotype. More
Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"
British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More
Dezeen's top 10 rebrands of 2021
Continuing our 2021 review, Dezeen looks back on a year of high-profile rebrands including Facebook changing its name to Meta and Volvo adopting a flat logo. More
Volvo latest car brand to reveal flat logo
Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More
Autex Acoustics reveals new design-led visual identity
Dezeen promotion: New Zealand-based Autex Acoustics has relaunched its branding, transforming "a tired, corporate identity into a modern, design-led brand". More
General Motors revamps logo to reflect drive towards "all-electric future"
American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More
Pentagram creates new visual identity for The Moholy-Nagy Foundation
Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More
Digital perfumery Sillages Paris receives radical technicolour rebrand
DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More
Google ditches signature Gmail envelope in revamped logo
The envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More
Hem launches new brand identity by Made Thought
Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More
Rolls-Royce unveils "confident but quiet" rebrand by Pentagram
Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More
Toyota rebrands with flat logo and abandons wordmark
Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More
Nissan latest car brand to roll out flat logo
Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More
Pentagram "future-proofs" Thames & Hudson with latest rebrand
Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More
Trademark documents reveal Nissan's stylised flat logo
Japanese car brand Nissan has filed a trademark application for a flat monochrome logo that would see it join other brands opting for minimalist rebrands. More