Uber "brings back the U" in major rebrand
Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. More
Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. More
Branding firm Wolff Olins has created a typeface for Paris gallery Lafayette Anticipations, based on the building's "mechanical" renovation by Dutch studio OMA. More
British-American branding firm Wolff Olins has created a shapeshifting logo for Brazilian telecoms company Oi that changes colour and form in response to people's voices (+ movie). More
The Metropolitan Museum of Art has unveiled a new logo designed by British-American branding firm Wolff Olins in advance of its expansion into the former home of the Whitney Museum, which will be known as the Met Breuer. More
The organisers of the 2012 Olympic Games in London have unveiled their new logo, created by Wolff Olins. More