Nice Rice Aranya Concept Store by Say Architects
Photo by Wen Studio

Nice Rice Aranya Concept Store

Say Architects has designed the interiors for the Nice Rice Aranya Concept Store in Qinhuangdao, China.

Due to the individuality of the site and the splendid geolocation, Say Architects hoped to bring the orange sea of Aranya inside and build a gold coast that never ends by using light as expression, creating undulating volumes, intertwining lights and shadows.

The building has three stories; the first and second floors are used for shopping, and the rooftop serves as a relaxing spot. The high ceiling connects the three stories and the vaulted ceiling allows light to flow through, pouring golden spots into the room.

The simple division of the volume creates a lasting and calm atmosphere where the bright orange injects vitality into the space. Motion blends with station, light intertwines with shadow, and forming a silent conversation between people and light, people and architecture, human and nature.

The tilted clothesline simulated the curve of the waves, light protecting downwards, the floor seems flooded with orange waves, the walls are dyed through diffusion reflection and the golden afterglow wraps the space as if situated in a cosy seaside.

Under different weather conditions, the golden waves present different feelings, light runs through the space and the experience no longer deteriorates due to the trace of time, leading the traveller to a spirit of freedom.


This project has been shortlisted in the retail interior category of Dezeen Awards China 2024.

Studio: Say Architects
Project: Nice Rice Aranya Concept Store
Credits: Nice Rice, Zhang Yan, Shan Jianan, Sun Ziyi and Zheng Zhaojie