Moongray Studio has designed Scentag, an in-car air freshener that has redefined the concept in an innovative and eco-friendly way, providing a distinctive and refreshing experience for discerning car owners.

Committed to delivering an unparalleled luxury experience for car owners, Scentag recognises the importance of personalising vehicles while maintaining a refined and elegant appearance.

"Scentag's stylish magnetic design imparts a unique aromatic style to Tesla and other luxury car models," said Moongray Studio.

Traditionally, adding fragrances to luxury cars has been a challenge, often resulting in overly generic or intense scents that compromise the overall aesthetic of the vehicle. Scentag identifies this gap in the market and is dedicated to creating a seamless integration of fragrance with the luxury car experience.

"We believe electric cars are the future. We aspire for our brand and products to match the quality of luxury cars while providing users with a safe and purified environment," added Moongray Studio.

Scentag is an exclusive fragrance diffuser tailored specifically for Tesla vehicles, where the material not only ensures the product's durability but also seamlessly complements Tesla's high-quality interior.

This project has been shortlisted in the product design category of Dezeen Awards China 2024.

Studio: Moongray Studio
Project: Scentag Magnetic Car Air Scent