Winner: Retail interior of the year 2024. UNStudio has designed the interiors of the Huawei TKL flagship store in Shanghai, China.

UNStudio has partnered with Huawei to design its new flagship store with the aim of creating a distinct and user-driven customer experience.

UNStudio responded to this challenge by devising an experience-rich and sustainable concept that brings people, nature and technology together and caters to consumer preferences.

"Our design for the flagship store blends interactive experiences, technology and community creation. The store provides a contemporary venue as inviting environments for consumers and visitors to meet, share and innovate," said UNStudio.

Inspired by nature and Huawei's 'Harmony' operating system, the geometry of the store is based on biophilic forms that seamlessly transition from outside to inside.

The spiralling 'Tree of Harmony' continues the aesthetic of the store's exterior facade; this tree feature is also designed to facilitate interactive experiences through AR.

In addition, the interior of the store is characterised by fluid circulation and a colour palette of warm, pure tones – while both floors are punctuated with spaces for gathering, relaxing and sharing.

Studio: UNStudio
Project: Huawei TKL Flagship Store
Credits: Huawei, Brandston Partnership Inc., Inhabit Group, Symbol and Josef Gartner Curtain Wall (Shanghai)